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An Empirical Study of Consumer Attitude Toward Adoption of Online Food Ordering App
The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This...
Published by: IGI Global
Development of a Model for Review Sharing in the Context of Mobile Phone Purchase Amongst Indian Millennials
Online reviews provided important information towards affecting consumers' online shopping behavior. However, little research had been done in India how reviews influence young consumers' online buying behavior and review...
Published by: IGI Global